412 Playground
IDENTITY MOTION
2023

Co-founder: Weiran Zhang
A visual identity for a self-initiated design podcast co-hosted by Lihao Zhu and Weiran Zhang.

The visual identity emphasizes playfulness and curiosity, drawing inspiration from a playground. It takes shapes and metaphors from a playground to represent the five podcast sections: bookmaking, type design, branding, school, and work-life balance.

Recognition: Indigo Awards 2024 Gold Winner in Branding for Media, Graphis New Talent 2024 Honorable Mention