IDENTITY CAMPAIGN
2024
Client: Allergan Aesthetics
Agency: The Working Assembly
Creative Direction: Ginny Wang
Graphic Design: Rachel Wilkinson, Lihao Zhu, Christopher van Auke
Web Design: Hilary Sedgwick
Motion Design: Benjamin Ross, Ken Kwong
Project Management: Abhishek Sinha
CoolSculpting® and CoolSculpting® Elite are Allergan Aesthetics products that treat visible fat bulges all over the body. Reports show that 92% of people want help getting their bodies ready for summer. Thus, CoolMonth seeks to increase sales and gain new customers before the summer season by offering multiple types of discounts from April 1st to April 30th, followed by the Paris Sweeps in May.
The campaign concept abstractly captures the essence of cooling through carefully selected colors and textures, while assets for the Paris Sweeps highlight the use of images and shapes with sophistication and elegance.