Marta Minujín: Arte! Arte! Arte!
CAMPAIGN MOTION
Internship project, completed in-house at The Jewish Museum
Project time
2023
Location
New York, NY
Team
Yeliz Secerli, Claire Zhang
The campaign draws inspiration from Minujín’s colorful soft sculptures and performative spirit. Color stripes commonly seen in her work were adapted into typographic devices, creating a vibrant visual language that conveys the energy and playfulness of her art.
Although this proposed direction was developed during my internship and ultimately not used for the main OOH campaign—which highlighted the artwork directly—it was applied to the exhibition’s family guide, allowing the system to live in a flexible, educational context.
I independently developed the concept and all assets.