Marta Minujín: Arte! Arte! Arte!
CAMPAIGN MOTION
2023
Client: The Jewish Museum
Team: The Jewish Museum Design Studio
Creative Direction: Yeliz Secerli
Graphic Design: Lihao Zhu, Claire Zhang
Motion Design: Lihao Zhu
Marta Minujín is a defining force of Latin American art whose trajectory intersected with the major artistic developments of the postwar period while reflecting a singular spirit and vision infused by her sharp intellect, irreverent humor, and performative presence.
The campaign takes inspiration from Minujín’s colorful soft sculptures that define her signature style. By turning color stripes commonly seen in the artist’s works into typographic devices, the design visually conveys the vitality of the art style.