Client project, completed at Prophet
Project time
October 2024
Location
USA
The Timberlake Foundation believes real change begins with real connection. The visual identity translates this strategy into a dynamic graphic language and responsive typography. The illustration library features two complementary styles: kaleidoscopic collages and line graphics. These elements offer visual impact while remaining flexible across applications, reinforcing the Foundation’s themes of connection and multiplied impact.
The responsive type system mirrors the Foundation’s energy—letterforms stretch and adjust like music, while a coded type effect generator enables playful, adaptive typography. Golf- and music-inspired motifs drawn from the Foundation’s programs form the core of the kaleidoscopic collages, creating a distinctive, expressive graphic voice.