CAMPAIGN
2022
ZHotel is a generation Z hotel brand by Atour Lifestyle Holdings in Shanghai, China. The campaign for ZHotel Huaihai Rd centers around hyper localization and community building, which are core values of the ZHotel brand. The slogan “来ZHotel白相” means “Let’s have fun at ZHotel” in the Shanghai dialect. The campaign for ZHotel Somekh Building is inspired by the history and renovation of the Somekh Building.
Three interactive WeChat articles and a video feature local shop owners, exhibit their good wishes for ZHotel’s opening, tell the neighborhood’s history through a KOL resident’s eye, and introduce themed hotel rooms.